Visit Maldives participates in the Luxury Travel Advisors ULTRA Summit for 2021

Wednesday 28th of July 2021

Visit Maldives participates in ULTRA summit 2021 in the USA. Luxury Travel Advisor’s ULTRA Summit is one of the most successful events for the luxury travel segment in the USA. It aims to promote the Maldives as a unique luxury travel destination in the United States market. This is the first physical fair that Visit Maldives has taken part in for this year targeting the US market. It is being held from July 25, 2021 to July 27, 2021 in Texas, United States.

This is a B2B event exclusively for high-end product companies looking to build new relationships and strengthen old ones in the US market. This event only invites owners and managers of major luxury travel agencies in the United States. These owners and managers want to meet the crème de la crème in the luxury travel agencies.

During the event, The Maldives is also advertised on a banner on the website and a custom eblast is sent to all participants. The event aligns with Visit Maldives' strategies for the US market, which aims to further increase market exposure by participating in major events to expand B2B contacts with travel agents and expand the market connection in the United States region.

During the year 2021, Maldives has scheduled familiarization trips, joint market campaigns with stakeholders, and various virtual events to increase the popularity of the small island nation within the US market, including participation.