Visit Maldives Shines at EMITT 2024 in Türkiye: Showcasing the Sunny Side of Life

Wednesday 7th of February 2024

Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, returns to dazzle audiences at the East Mediterranean International Travel and Tourism Exhibition (EMITT) 2024 in Türkiye. Held at the Tuyap Fair and Congress Centre in Istanbul from February 6th to 9th, 2024, this prestigious event sees the participation of 19 representatives from 12 Maldivian tourism companies.

EMITT stands as one of the largest travel trade shows in the East Mediterranean, offering an ideal platform to showcase Maldives as the premier holiday destination in the region. With increasing direct connectivity, the market potential continues to soar, evident in the rising arrival numbers.

Aligning with MMPRC's strategic goals, participation in EMITT strengthens the destination's presence in key markets. It provides invaluable opportunities for industry partners to spotlight their offerings, reinforcing the allure of the Sunny Side of Life.

The Turkish market holds significant promise for Maldives tourism, with 12,856 tourist arrivals recorded in 2023. The recent official visit by the President of Maldives to Türkiye underscores the burgeoning bilateral ties, fostering collaborations for shared prosperity. Enhanced flight connectivity further facilitates tourism growth between the two nations.

MMPRC remains committed to promoting the Sunny Side of Life in the Turkish market through various marketing initiatives. Future endeavors include partnerships with tour operators, media engagements, and familiarization trips to captivate Turkish travelers with the allure of Maldives' pristine beauty.