Visit Maldives tackles Ukranian Market with a Bang!
Monday 20th of September 2021
A media team consisting of Editors and Chief Editors from Harper’s Bazaar Ukraine, Wedding Magazine Ukraine, Marie Claire Ukraine, and Total Escape Ukraine will be in the Maldives from 19th to 25th September for a familiarization trip targeting the Ukrainian market.
In an effort to increase Maldives’ popularity and to promote the destination as THE go-to paradise for Ukrainian travelers: aiming to increase engagement with tourists from the market, offering the latest information of the destination and the stringent safety measures in place at resorts, hotels, guesthouses, and liveaboards.
This is the first FAM trip activity held for the Ukrainian market by Visit Maldives this year. Excitement stirs as Visit Maldives collaborates with acclaimed magazines and publications circulating in the Ukrainian market: Harper’s Bazaar Ukraine, Wedding Magazine Ukraine, Marie Claire Ukraine, and Total Escape Ukraine.
This familiarization trip is expected to generate huge coverage, highlighting the Maldives as one of the safest holiday destinations in the world as these magazines which are highly popular among affluent audiences in Ukraine publish print and online daily, monthly, quarterly and annual publications, which are circulated to hundreds of thousands of readers.
The media team from Ukraine will be hosted in two properties, Kandima Maldives and LUX* South Ari Atoll. During their stay, they will get to enjoy the world-renowned Maldivian hospitality and indulge in eccentric, luxurious, and adventurous experiences. The teams will try out spa and wellness treatments, discover cuisines from across the globe, get adventurous with exciting varieties of watersports activities, dive and snorkel to witness firsthand, the rich marine life of the Maldives.
Ukraine is the fifth top source market to the Maldives, with arrival figures growing exponentially since border reopening last year. Visit Maldives aims to keep the momentum of Maldives as THE go-to destination amongst all source markets and new emerging markets, with focused marketing for different segments and groups of travelers.