Visit Maldives x American Express Hosts A Campaign Aiming Elite German & Austrian Travelers

Sunday 28th of November 2021

Visit Maldives with American Express's Travel Impressions, a campaign aimed at upscale travelers from Germany and Austria has been launched. Starting November 26th, a brochure with information about the Maldives will be provided to elite American Express users as part of the campaign.

American Express's vacations collection is labeled Travel Impressions. They have a collaboration with American Express to reach premium Card Members who are entitled for top-tier privileges. Their online product directory is accessible on American Express websites and/or American Express mobile apps.

The campaign with American Express aims to reach 4,500 Centurion cardholders in Germany and Austria by sending them an exclusive Maldives destination brochure displaying a variety of luxury properties. Centurion cardholders are the credit card company's biggest spenders.

Only American Express can invite you to become a Centurion cardholder, and you must commit to a year of severe requirements. The Maldives is one of the most popular travel destinations for Centurion cardholders. The Travel Impressions campaign reaches the Maldives' top target audience from German-speaking markets, which is defined by luxury travelers with a high net disposable income.

During this campaign, Visit Maldives will prioritize in marketing Maldives as the safe haven that it is, giving the latest information about all the safety measures taken by all resorts along with the most up-to-date travel information.