Visit Maldives x TEZ Tour Announces Massive Promotional Campaign in Another Collaborative Effort!

Wednesday 1st of September 2021

Visit Maldives works in collaboration with Russian tour operator, TEZ Tour, a crucial part of the effort to maintain and increase momentum and increase arrivals and overall engagement from the Russian market in time for the hustle and bustle of peak season just around the corner. One of the top 5 tour operators in all of Russia, TEZ tour’s joint effort with Visit Maldives revolves around a special campaign, which will be held from August to September 2021, targeting potential travelers and tourism industry stakeholders from Russia.

The campaign activities will effortlessly promote the Maldives as a safe haven for Russian travelers, during the campaign you can expect the latest information of the destination, including the reinforced safety measures in place at our resorts, hotels, guesthouses and liveaboards, to potential travelers and travel trade partners from Russia.

Dedicated advertising and promotional activities will be held on social media, TV, Radio, blogs and via webinars for the duration of the meticulously planned campaign, this includes advertising on Euronews and other regional TV stations and radio channels. The campaign activities are estimated to reach upwards of 15 Million people from the target audience.

Furthermore this campaign will drastically help The Maldives to maintain its popularity and momentum in the Russian market, increase future bookings and arrivals to Maldives far and beyond the peak season. As of 18th August 2021, Russia is the top source market to Maldives this year, with 154,380 arrivals, which accounts for 22% of total arrivals. The country has remained in the top 10 source markets to Maldives in the past two years, ranking 2nd with 61,387 arrivals in 2020 and 6th with 83,369 arrivals in 2019.

The aforementioned statistics wouldn’t be possible without the consistent effort poured in over years of collaborative effort by Visit Maldives. Visit Maldives has conducted campaigns with Expedia, FAM trips, Roadshow, participation in MITT 2021, Moscow Dive Show, Luxury Travel Mart (LTM) Moscow and photo exhibition with National Geographic in Moscow so far this year with more ongoing projects and a lineup of exciting new campaign events planned for the rest of the year.