Maldives Pavilion is now open for visitors at Expo 2020 Dubai. The Maldives is represented at the pavilion by the Ministry of Economic Development, Ministry of Tourism, and Visit Maldives.
The Maldives’ pavilion is promoting the country under the Sustainability theme at the Expo 2020. The country’s pavilion will showcase the unique beauty of the destination, enhance brand visibility, and share investment opportunities available in the Maldives.
Expo 2020, dubbed as World Expo, is held in Dubai, the United Arab Emirates for a duration of six months from 1st October 2021 till 31st March 2022. This year's Expo theme is “Connecting Minds, Creating the Future”. It provides a great platform to showcase destinations, latest innovations, and investment opportunities from around the world under three major themes; Sustainability, Mobility, and Opportunity. The event will see exhibitors from over 192 countries. An estimated 25 million visitors are expected to visit the Expo during its duration.
Throughout the duration of the six months of the expo, Visit Maldives will also give away exciting raffles to lucky winners every week. These raffles are conducted under the title “Win 100 days of Free Holidays in the Maldives”. The raffles provide 100 lucky winners free holidays in the Maldives.
Coinciding with Expo 2020, Visit Maldives, is also carrying out a visibility campaign at Dubai Mall. This month-long campaign, launched on 1st October, will showcase the destination on 384 screens in the mall. The video aims to attract visitors to the Maldives pavilion at the Expo, advertise the “Win 100 days of Free Holidays in the Maldives” raffle to be taken during each week of the event for six months, and promote the destination.
Through the participation in Expo 2020, affluent residents from the Middle East and delegates visiting the Expo from other countries are targeted, to promote the destination. During the six months, we aim to promote different aspects of the destination, conduct trade and business which can result in increased foreign direct investment. Through our pavilion, at Expo 2020 we aim to showcase our unique natural environment and our country's unmatched natural beauty that is enjoyed by both locals and visitors. This activity is conducted as part of Visit Maldives’ strategies for the Middle Eastern market.