Vogue France Collaboration Elevates Maldives' Allure for French Travelers
Sunday 20th of August 2023
In a strategic endeavor to highlight the mesmerizing allure of the Maldives and entice French travelers, the Maldives Marketing and Public Relations Corporation (MMPRC) joined forces with the esteemed Vogue France for a month-long marketing campaign. Running throughout May, this collaboration successfully strengthened the presence of the Maldives brand in France and aimed to draw more visitors to this tropical paradise.
The partnership with Vogue France proved to be a masterstroke for MMPRC, leveraging the magazine's prestigious standing as a venerable fashion and trends authority with a 90-year legacy in the French market. The magazine's high-end and glamorous image harmoniously resonated with the perception of the Maldives among the French audience.
The collaboration provided a crucial platform for MMPRC to connect with discerning French travelers, as 46 percent of Vogue's audience belongs to the affluent category. Making the most of Vogue's substantial digital reach of 8.9 million unique monthly visitors, the campaign effectively expanded its impact to a wider spectrum of French tourists.
The marketing campaign employed a dual approach, seamlessly integrating print and digital strategies to optimize visibility and engagement. The print aspect showcased an enticing image that captured the luxurious essence of the Maldives, gracing the front cover of Vogue France's April issue and capturing the readers' attention. Simultaneously, captivating visuals of the Maldives adorned popular digital platforms like Instagram and Facebook, garnering the attention of 300,000 viewers.
Central to the campaign's narrative were the luxurious offerings and family-friendly services that the Maldives proudly presents. These encompassed the iconic overwater bungalows, private cruises along the idyllic Maldivian waters, the enchanting experience of residing in an all-inclusive bubble tent, indulgent breakfasts served in private pools on floating trays, and the holistic spa and wellness services.
The campaign's resounding success is evident in the positive outcomes, with the French market solidifying its position as the 8th top source of tourist arrivals in the Maldives as of July 3, 2023, with a warm reception of 30,770 visitors. Encouraged by this achievement, MMPRC remains steadfast in its commitment to spotlighting the exceptional experiences and facets that the Maldives offers to French travelers. The overarching objective is to maintain this momentum and further elevate arrival numbers, ensuring that the Maldives remains a premier destination for French tourists.
For more details and updates on this successful campaign, visit MMPRC's official website.