In honor of World Nutella Day on 5 February, the company is giving away 20,000 jars of Nutella, not to mention a five-day trip to Italy, the birthplace of the much-loved chocolate-hazelnut spread.
In 2019, super fans went crazy over the announcement of a brand new Nutella hotel in California that will see guests have a relaxing stay and dine on a specially-prepared, completely unique breakfast.
Nutella was brought to this world in the 19th Century when chocolate prices skyrocketed during war. Why not chop up hazelnuts, which were plentiful in the area, and place them in the chocolate? When they did, they ended up inadvertently inventing gianduia – a hazelnut and chocolate paste that would become the foundation for the Nutella recipe.
Nutella is perfect for spreading on toast, mixing into cake mixes and using it in sandwiches. In fact, you probably haven’t lived until you have tried a Nutella and Banana sandwich.
At first, the holiday was celebrated on February 6th, but the following year it was changed to February 5th.