WTM LATAM Ended with an Amazing Turnout for the Maldives!
Saturday 30th of April 2022
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and industry partners concluded the WTM LATAM event with a series of successful meetings, networking sessions, and over 1,500 visitors to the Maldives' Stand. This event was held from 5th to 7th April, in São Paulo, Brazil.
WTM Latin America is one of the major B2B travel and tourism events for Latin America, offering excellent business opportunities, return on investment, and access to relevant and qualified travel and tourism industry buyers, influencers, and professionals. More than 565 exhibitors from 40 countries took part in the three-day event.
MMPRC took part in the activity along with 11 industry partners from the Maldives, namely Kuda Villingili Resort Maldives; Resort Life Travel; Patina Maldives; Sun Siyam Resorts; Travel Connection Maldives; Intour Maldives; Sheraton Maldives Fullmoon Resort & Spa; Reollo Travel; Lily Hotels; Constance Moofushi Resort Maldives; and Lets Go Maldives. During the event, over 1,500 unique visitors visited the Maldives’ stand to discuss and observe information about the Maldives as a holiday destination. Additionally, 25 meetings were held between Maldivian officials and the Latin American travel trade, and global travel professionals. WTM Latin America organizers also noted that the first two days of the fair saw over 10,725 visitors attending the event this year which is an 8.7% growth by comparison with 2019.
MMPRC participated in WTM Latin America to market the destination as the ultimate vacation destination, providing safety and unique experiences for tourists from Latin America. Throughout this event, MMPRC and industry partners showcased the unique geography of our scattered islands, which facilitates natural social distancing for vacationers. We also got the opportunity to market our tourism products - resorts, hotels, guesthouses, and liveaboards, and the Covid-19 measures in place in these facilities for the safety and security of holidaymakers in the Maldives. Furthermore, we were able to showcase the experiences unique to the Maldives, along with the latest destination updates to travelers and travel trade professionals from the South American and Latin American markets. During the event, MMPRC also held a raffle amongst visitors to the Maldives’ Stand, through which a lucky winner won a free holiday to the Maldives, sponsored by Constance Moofushi Resort Maldives.
Participation in WTM Latin America came as part of our marketing strategy for the Latin American market, especially Brazil. This marketing strategy focuses on increasing arrivals from the market through dedicated campaigns on social and digital media platforms and through participation and marketing of the destination in prominent fairs and exhibitions held in this market. Countries belonging to Latin America, notable countries such as Brazil, are important markets for the Maldives.