50 Years of UAE – All About Etihad Airways’ Year-Long Celebration Programme
Saturday 17th of April 2021
Etihad Airways has unveiled ‘Year of the Fiftieth’ - a year-long festive program in commemoration of the 50th anniversary since the esrablishment of its home nation, The United Arab Emirates.
Unfolding in three phases over the coming year, the exciting program offers citizens, residents and guests of the UAE the chance to participate and win one of 50,000 prizes that will be given away throughout the timeline.
A dedicated platform for the prgram – UAE50 – can be found on the Etihad Airways website that aims to engage the local community in its participative programme which will be revealed in detail throughout the year.
In the series of collaborations throughout the programme, the first phase charts the untold stories of the nation from the past 50 years of the nation in a series named ‘legacy of a nation’. Etihad will be seeking out and curating personal accounts of life in the UAE, both past and present.
‘Values that unite’ will be the second pillar of the programme, where Etihad will collaborate with expressionists from different walks of life, to co-create work that commemorates this auspicious occasion.
The campaign will conclude with its final phase headlined ‘hosting the world’. Hospitality is a very important part of Emirati culture and similarly is an intrinsic part of Etihad’s commitment to its guests. Etihad will encourage, support and facilitate individuals with hosting special visitors from around the world to experience the UAE’s warm welcome for themselves.
All throughout the programme, participants will have the opportunity to win the 50,000 prizes range from free flights and bonus Etihad Guest Miles, to discount vouchers for experiences across Abu Dhabi.
Speaking about the initiative, Group Chief Executive Officer, Etihad Aviation Group, Tony Douglas said that UAE being as incredible as it is, “Etihad is proud to bring the world to Abu Dhabi to be part of this celebration.”
The festivities will run until the end of 2021. Etihad encourages as many guests to sign up for the ‘Year of the Fiftieth’ as grand revelations await.