Visit Maldives Initiates Campaign with Amazon India in Efforts to Sustain the Market in Top Position

Saturday 17th of April 2021

India has become the largest source market to the Maldives since the sunny side of life reopened its borders in July 2020 and skyrocketed to the top of the chart. From famed celebrities to budget travelers, the market has been flowing in to the destination like moths to light. Close to 70,000 arrivals to the Maldives to date this year are from the Indian market.

In efforts to sustain the promising growth of the Indian market to the Maldives, Visit Maldives has kicked off a month-long marketing campaign with India’s biggest e-commerce platform, Amazon India.

Used by 77% of the digital population, Amazon India has a whopping 35 million daily user stat that multiplies by 100-fold in a month’s span. 65% of them are reportedly from the travel and hospitality sector including those interested in the activity.Tapping in to this massive audience, the natural beauty of Maldives will be advertised on 3 of the application’s most engaging pages. They are the Mobile Below the Fold (MBTF), Amazon Pay page and the Thank You page.

Initiated on April 14, 2021, the campaign will run til May 13, 2021. Targeting different niches among Indian shoppers, the advertisements are estimated to achieve over 9 million impressions. As a result of the immense reach, popularity and engagement with the platform, the campaign with Amazon India will increase awareness of Maldives as a safe and preferred tourist destination among spenders across all categories.

Dhigufaru Island Resort is collaborating with Visit Maldives for this campaign.

Several more activities are planned down the pipeline targeting the Indian travel market. Just recently, a campaign with Wedding Sutra concluded while a joint destination marketing campaign is currently ongoing with Thomas Cook and MakeMyTrip. Also, Visit Maldives conducted familiarization trips for media personals, travel agents and celebrities from the Indian market, further exposing the destination to different audiences.