Accor’s Avant-Garde Lifestyle Brand to Debut in the Maldives as Third Resort at CROSSROADS Maldives

Accor’s Avant-Garde Lifestyle Brand to Debut in the Maldives as Third Resort at CROSSROADS Maldives

Saturday 17th of July 2021

Stunning as is, the Maldives is a hotspot when it comes to defining a luxurious holiday in a breathtaking destination. Many coveted establishments have their eye on the Maldives for its iconic bliss and among them, S Hotels and Resorts Public Company Limited has signed an expansion of its footprint in the Maldives.

The flagship hospitality arm of Thailand’s Singha Estate PCL has signed a hotel management agreement with Accor in an equal and joint venture with Wai Eco World Developer Pte. Ltd. (WEWD), a leading business and real estate conglomerate. Under this project, Accor’s rebellious lifestyle brand SO/ will be debuted to the Maldives, redefining the tourism and hospitality industry in this idyllic Indian Ocean archipelago.

Vivid, vivacious and full of personality, SO/ Hotels & Resorts are only found in socially vibrant destinations around the globe. One of the fastest-growing brands in Accor’s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse. Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.

With a collection of 80 spectacular villas, SO/ Maldives will be showcased on its own exclusive island overlooking the azure Emboodhoo Lagoon. The beachfront and over-water slumber options will be strikingly adorned with designer interiors and an audacious twist. This eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.