Accor’s Avant-Garde Lifestyle Brand to Debut in the Maldives as Third Resort at CROSSROADS Maldives

Saturday 17th of July 2021

Stunning as is, the Maldives is a hotspot when it comes to defining a luxurious holiday in a breathtaking destination. Many coveted establishments have their eye on the Maldives for its iconic bliss and among them, S Hotels and Resorts Public Company Limited has signed an expansion of its footprint in the Maldives.

The flagship hospitality arm of Thailand’s Singha Estate PCL has signed a hotel management agreement with Accor in an equal and joint venture with Wai Eco World Developer Pte. Ltd. (WEWD), a leading business and real estate conglomerate. Under this project, Accor’s rebellious lifestyle brand SO/ will be debuted to the Maldives, redefining the tourism and hospitality industry in this idyllic Indian Ocean archipelago.

Vivid, vivacious and full of personality, SO/ Hotels & Resorts are only found in socially vibrant destinations around the globe. One of the fastest-growing brands in Accor’s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse. Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.

With a collection of 80 spectacular villas, SO/ Maldives will be showcased on its own exclusive island overlooking the azure Emboodhoo Lagoon. The beachfront and over-water slumber options will be strikingly adorned with designer interiors and an audacious twist. This eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.

Set to drop the curtains in 2023, the new resort will take center stage as the third island of the award-winning CROSSROADS Maldives, the first extraordinary integrated leisure destination in the exotic South Malé Atoll. Guests will be able to unwind on SO/ Maldives’ private island or take advantage of fantastic facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where visitors can discover cool cafés, refined restaurants, a chic beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina. Unforgettable events can be hosted at the oceanfront wedding venue and meeting space.