And The Award for Dream Dive Destination Goes to Maldives!

Wednesday 26th of August 2020

And The Award for Dream Dive Destination Goes to Maldives!

Once again, the sunny side of life, Maldives, baffles the world by winning the prestigious Dream Dive Destination award at the Dive and Travel Awards hosted by the Marine Diving Fair, 2020. Marine Diving Fair is a fair that takes place in Tokyo and which gathers beach resorts from all over the world. It is the right place for all the ocean-lovers to go for finding information on hot diving destinations from both Japan and abroad.

Continuous marketing activities have been conducted by the Maldives Marketing & Public Relations Corporation (MMPRC) in the Japanese market and many other global markets, seizing the opportunity amidst the ongoing pandemic to focus on online and digital advertising.

According to February 2020 arrival statistics, the Japanese market has secured 10th place among the source market to Maldives. Before the pandemic outbreak, as of February 2020, 4052 Japanese arrivals were recorded showing a stagnant growth of 2.4% compared to 2019. In 2019, a total of 44,251 arrivals were recorded, which shows a growth of 4.6%.

The Marine Diving Fair showcases as a wonderful opportunity for Maldives to grab the attention of travellers focusing in the dive segment, as it has been found that the dive segment of Maldives attracts the most visitors from Japan. The fair plays a crucial role of acting as a mediator between Maldives and Japan to strengthen the market presence of Maldives in Japan as well as the whole Southeast Asia region.

Maldives is hopeful and ready to welcome all tourists back, ensuring that the sunny side of life is a safe haven and is delighted by the continuous positive growth of arrivals in Maldives.