Maldives Strengthens Marketing Efforts in the UK With Representatives GEC PR

Wednesday 26th of August 2020

Maldives Strengthens Marketing Efforts in the UK With Representatives GEC PR

GEC PR is an integrated PR and Marketing agency that has worked for some of the world’s most leading and prestigious travel and lifestyle brands, specializing in creating awareness and developing promotional opportunities for brands which require not only a trade and consumer marketing strategy, but also a public relations programme.

GEC PR has represented the Maldives for over three years in the UK and will continue to promote the Maldives as a preferred holiday destination to the UK market through PR, marketing and sales activity with the traditional slogan ‘Sunny Side of Life’. Following a competitive pitch process earlier this year, Maldives Marketing and PR Corporation (MMPRC), responsible for promotion of the Maldives has once again appointed GEC PR as the UK representatives for the destination.

It is evident from Maldives Immigrations statistics of tourist arrivals up till August 15, that the highest number of tourist arrivals were from UK, with a staggering count of 421. Hence, there is great scope for Maldives in the UK market.

MMPRC’s managing director, Mr. Thoyyib Mohammed, said that UK is one of the most important tourist markets of the Maldives and the nation is looking forward to continue closely working with the GEC PR team, to promote the Maldives as a safe and popular holiday destination for UK visitors.

The appointment comes at a much exciting for Maldives having borders reopened on 15th July for international travel. The Maldives also announced the launch of a new campaign ‘Rediscover Maldives…the sunny side of life’ on the same day, which will carry on throughout 2020 with the aim of welcoming visitors back to the country and reassuring UK tourists that the Maldives remains a safe and secure destination to travel to.