Atmosphere Core Launches Atmosphere Hotels & Resorts As Third Brand
Sunday 16th of April 2023
Atmosphere Hotels & Resorts has taken up a new identity as Atmosphere Core with its previous company name unveiled as its third brand. The decision to migrate from its original name allows the company to debut new refreshing properties in South Asia while consolidating and blending its footprint in the Maldives.
As the third brand featured under the Atmosphere Core portfolio, Atmosphere Hotels & Resorts aim to create novel and memorable experiences for guests across all its branded properties. With something always around the corner to unwrap, an enriching experience to stumble upon and discover every time, the brand also retains its authenticity to the North Star as its compass.
Currently, Atmosphere Core is making great investments for the future with an aggressive pipeline of destinations lined up across India. OZEN MANSION KOLKATA is scheduled to open in the first quarter of 2024 while other prominent signings are soon to be announced in the near future. With many intriguing developments concentrated in the region, the company hopes to create a strong presence in South Asia in the upcoming years.
The Managing Director at Atmosphere Core, Salil Panigrahi remarked “As a company, we are always evolving and innovating. Within 10 years, we have launched 8 resorts in the Maldives. Our new brand, Atmosphere Hotels & Resorts offers an abundance of choices both for travellers as well as property owners. And I am confident that with this enhanced Power Of Portfolio, we will accelerate our growth with 20 properties opening in the next 2 years.”
Atmosphere Hotels & Resorts will highlight its diverse experiences through 7 well-defined sub-brand options which provide property owners optimum flexibility to leverage world-class, turnkey solutions. ATMOSPHERE entitles a classic luxury experience that focuses on the individuality of the resort. Atmosphere Kanifushi in the Maldives has been tailored in this manner. BY ATMOSPHERE offers a dazzling getaway with heart-warming hospitality. The current portfolio of this sub-brand includes VARU by Atmosphere.
The AH&R sub-brand portfolio also includes AN ATMOSPHERE EXPERIENCE that will weave local culture and natural surroundings into the design, A SIGNATURE ATMOSPHERE for an enriching and elegant stay in iconic properties, and ELEMENTS OF NATURE BY ATMOSPHERE for tranquil wellness retreats. A conversion sub-brand, HERITAGE BY ATMOSPHERE will curate historical properties – from ancient havelis to colonial bungalows while AN URBAN ATMOSPHERE will feature authentic hotels and resorts located in the heart of the city.