Bienvenue Aux Maldives!
Saturday 3rd of April 2021
France may be the most romantic destination in the world but the French fell in love with the naturally beautiful Maldives a long time ago. In the past 50 years of the Maldivian tourism, France has remained a huge source market for the destination. It is unfortunate that the global pandemic has gotten the best of France, the country observing partial lockdown as of date. However, it ranks at the 8th highest performing market for the Maldives, and Visit Maldives has launched a series of training webinars on the My Virtual Maldives platform, aiming to further grasp the French market’s attention.
This series of educational webinars are conducted in the French language, and the first session saw participation of 150 agents. By sharing information on individual products, experiences, and the latest travel status and information on safety measures in the Maldives, in addition to promotional content, Visit Maldives is determined to equip French agents with ample information in time for the resumption of leisure travel in France.
Each quarter, one session of the webinar series will be conducted based on a different theme around the unique travel concepts of the Maldives. The first session was held on Water Activities in the Maldives and Pullman Maldives Resort and Paradise Island Resort participated to share relevant information. Subsequent sessions will be themed Honeymoon in Maldives, Sustainable tourism in Maldives, and Local culture and Guesthouses respectively.
During the webinar, Pullman Maldives sponsored a raffle draw for participants in the onlize quiz where the winner received an all-inclusive trip for two at the stunning resort. The webinar ended with an informative Q&A session.
The webinar series is one of the many activities planned for the French travel trade by Visit Maldives. Recently, they concluded a promotion campaign with the French Tour Operator Very Chic. Other major activities planned for the year targeting the French market include partnership with Tour Operator Amplitudes, Social and Digital Media campaign with Odigeo, Media familiarisationTrips and participation at the International French Travel Market (IFTM Top Resa) and International Luxury Travel Mart (ILTM). Several of these activities will commence once France lifts travel restrictions for French travelers.