On October 22, 2024, the Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, hosted its inaugural Tourism Symposium 2024 at Crossroads Maldives. This significant event aimed to bring together key industry figures to discuss the future of the nation’s tourism sector.
The symposium attracted a diverse range of policymakers, industry leaders, and stakeholders. Participants explored critical topics including sustainability, health and safety, and innovative solutions for future challenges. An insightful panel discussion was moderated by MMPRC’s Deputy Managing Director, Zihuny Rasheed. The panel included high-level government representatives, providing valuable insights into strategies for building a resilient tourism sector.
Attendees had the opportunity to network and collaborate on effective promotional strategies for the future. The event featured interactive sessions and in-depth discussions, allowing participants to contribute to a comprehensive marketing plan for 2025. MMPRC presented this tentative marketing strategy, encouraging attendees to share ideas on integrating various aspects of tourism.
A Showcase for MICE Tourism
Held at Crossroads Maldives in partnership with Jalboot Marine Services, the event also highlighted MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. The venue showcased the Maldives as an ideal destination for large-scale events that seamlessly blend business with leisure.
Visit Maldives is committed to working closely with industry stakeholders to achieve national tourism targets. The Tourism Symposium 2024 follows the successful Global DATA Forum 2024, which took place earlier in the week at Bandos Maldives. These initiatives aim to facilitate innovation, public-private collaboration, and sustainable growth within the Maldives tourism industry.
In conclusion, the Tourism Symposium 2024 has set the stage for a revitalized approach to Maldives tourism. By fostering dialogue and collaboration among key players, the event paves the way for a sustainable and dynamic future in this tropical paradise.