Maldives’ first word-class, multi-island leisure destination – CROSSROADS Maldives – has launched a destination marketing campaign in Russia and CIS countries, which is traditionally one of the strongest markets in terms of tourist arrivals to the Maldives. The market is showing remarkable recovery this year, in comparison to the same period last year – with the Russian market showing +119.4% growth, Uzbekistan showing +557% growth, Kazakhstan showing +373% growth and Ukraine showing +293% growth.
To further garner the attention of travelers from the market, this campaign is undertaken in collaboration with ELEPHANT PR, a boutique communications agency offices out of Moscow and London has several activities planned out that will engage with some key Russian media, celebrities, and opinion leaders in addition to a press group from Russia’s top lifestyle and travel media at its hotels: Hard Rock Hotel Maldives and SAii Lagoon Maldives – Curio Collection by Hilton.
Commenting on the collaboration, Managing Partner of ELEPHANT PR Ms. Ekaterina Zemtsova noted: “We are truly excited to start representing such a fascinating, ambitious project. Maldives has a lot more to offer now: hospitality, entertainment and retail brought to an all-encompassing destination that marks a new era of luxury in this beautiful country that is so loved by Russian travelers.”
CROSSROADS Maldives features two lifestyle hotels, Hard Rock Hotel Maldives and SAii Lagoon Maldives – Curio Collection by Hilton, both of which have direct access to extensive facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk featuring world-class retail, entertainment and dining outlets.
The facilities include a 30-berth quay, complete with world-class amenities and exclusive concierge services, the Junior Beach Club and Camp, the CROSSROADS Event Hall, Maldives Discovery Centre, and Marine Discovery Centre – the project’s environmental and educational hub.
Crafted from tales of the past and designed to inspire the present, CROSSROADS Maldives is the next chapter in the story of one of the world’s most amazing destinations.