Digital Market Campaign Launched by Visit Maldives Targeting South Korean Market
Wednesday 7th of April 2021
Visit Maldives has announced the commencement of a digital marketing campaign in the South Korean market that will serve to position the Maldives as the leading travel destination by promoting information on popular platforms in the region.
For the next 7 months, promotional digital content will be shared on Naver, Kakao Talk, Facebook & Instagram in the region that is estimated to reach over 500 million users. This includes frequent searches about the destination such as Covid 19 status and restrictions, accommodation options and weather.
Naver is referred to as the ‘Google of South Korea’ and has the strongest audience of all, majory at the planning stage. Therefore, regular information such as Covid 19 status and restrictions, accommodation options and weather will be provided through increased and targeted keyword search and customized ads. Additionally, inspirational blog posts will be uploaded weekly. This will mainly be aimed to increase bookings for the peak season.
Instagram and Facebook are marked as the most used social media app by Koreans, with an average usage of 4.2 billion minutes. The social media giants’ platform will be utilized in inspiring wander lusters further towards the dreamy shores of Maldives. Posts featuring scenic views of the Maldives, comfortable accommodation types, and unique experiences in the destination along with travel tips are scheduled to be shared.
The number one free instant messaging mobile app in Korea, Kakao Talk is also taking oart in the campaign. Interactive content shared on the app is bound to engage users in posts about the Maldives in the form of mini campaigns and quizzes. The app has over 220 million registered accounts with almost 8.5 million active users monthly.
More marketing campaigns are also planned specifically for the South Korean market this year. It includes a virtual fair and webinar with industry professionals scheduled for April, ads on various travel and luxury magazines, and an OOH campaign that will place destination media on major subway station platforms in the market.
Even though South Korean tourist arrivals in the Maldives is significantly low, it holds massive potential, as much as its neighboring countries who have proven to be some of the major source markets to the Maldives in the recent past. 4 of the biggest airlines in the world connects the two nations hence Visit Maldives aims to strengthen the destination presence in South Korea and entice future travelers to choose Maldives as their ideal, safe haven for post-pandemic travel.