E-learning Program Launched for SEA Market
Monday 28th of March 2022
An all-new E-learning program targeting the South East Asian market has been launched in collaboration between Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and Pacific World Travel Agency (PWTA). The program will be conducted from 28th March 2022 to 28th March 2023.
PWTA is one of the leading partners of travel industry organizations from around the world who have established their own sales and marketing network throughout Malaysia and Southeast Asia. Through the joint E-learning program with PWTA, MMPRC will promote the Maldives as a preferred and safe tourist destination to maximize visibility in the SEA market.
Through the Maldives E-learning Programme, a dedicated website will be created to provide the latest and up-to-date information about Maldives’ tourism sector to travel trade professionals working in the SEA market. The information related to the Maldives will be available for PWTA partner tour operators and travel agents by logging in to the website. This E-learning platform is flexible and allows members to join in at any time, anywhere, to learn more about the Maldives and what it has to offer to tourists.
Through this program, MMPRC aims to familiarize travel trade professionals working in the SEA market with the latest information on measures taken in our products (resorts, hotels, guesthouses, and liveaboards), and the unique experiences available in the Maldives for travelers from this market. This is the ideal platform to market the destination as a safe haven and promote the unique geographical formation of the scattered islands which allow natural social distancing for travelers.
Over 600 travel partners are expected to participate in the program, with a reach of 3000 travel partners throughout the year from the SEA market. The interactive course will include 3 modules, with the first module focusing on introductory basic information, module 2 focusing on promoting unique selling points of the destination, and the last module on the latest travel guidelines, covid measures, and updates. Agents who complete the course will obtain an official certificate issued by MMPRC. This program is conducted in line with the marketing strategy for the SEA market to strengthen the Maldives’ brand in the SEA region and create greater appeal for travelers.