Maldives Continues to Maintain Lead Destination Status in the Middle East
Tuesday 29th of March 2022
Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) took part in the Qatar Business & Luxury Travel (QBLT) Congress and is gearing up for participation in Meetings Arabia & Luxury Travel (MALT) Congress 2022. QBLT Congress was held on 28th March in Qatar and MALT Congress 2022 will be held from 30th to 31st March in Dubai. Coinciding with both events, Visit Maldives is conducting a Maldives Roadshow in Dubai on 29th March 2022.
During these events, Visit Maldives aims to maintain our destination presence and promote the Maldives as the world’s leading destination in the Middle East market alongside industry partners. It comes under a new short-term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by restrategizing marketing activities in selected markets to minimize the potential adverse effects on the Maldives tourism industry and the nation’s economy.
QBLT Congress is a luxury closed-door, the boutique congress that brings together 50 of the biggest outbound travel buyers of MICE tourism from across Qatar. Tourism boards, hotels and resorts, DMC’s and other international luxury travel suppliers take part in the one-day intensive B2B event. During the event, Visit Maldives had the fantastic opportunity to promote the Maldives as an up-and-coming MICE destination, emphasizing that the Maldives is seeking to redefine MICE. The Visit Maldives team at Qatar met with the Lead Marketing Team from Qatar Airways at the Airline Headquarters to discuss existing and new opportunities and held talks on different ways to strengthen the joint-marketing efforts and collaborate towards market growth and recovery.
After concluding participation in the QBLT Congress, Visit Maldives will hold a special roadshow in Dubai under the theme ‘Connect with the Maldives - Your Safe Haven’, alongside 08 industry partners. During the roadshow, Visit Maldives and industry partners will showcase a destination presentation highlighting the products, experiences, and latest travel guidelines on the Maldives. The safety provided by the scattered geography of the Maldives will also be highlighted during the roadshow. The presentation will be followed by a productive night of networking and building new business relations, and a special raffle will be conducted awarding a free holiday in the Maldives.
Visit Maldives will conclude the Middle East journey at MALT Congress 2022. The MALT Congress provides the opportunity for industry partners to connect, converse, and collaborate with regional buyers through pre-arranged one-to-one business appointments. The exciting exhibition also features expert sessions on lessons learned in 2021 and the future of the tourism industry.