The Arabian Travel Market to be held from Nay 19 to 16, 2021, is awaited for more reasons than one. It will be the first in-person travel industry event to take place onset of the pandemic in the Middle East. The show will also set stage for Emirates to unveil first-look of their Premium Economy seats at the Emirates stand.
The newly launched seats will be displayed at the exhibition for visitors to experience. Colored in cream, anti-satin leather with stitching details that reflect automobile-like design, the seat is furnished with a wood panel finishing similar to that of Business Class seats. The generously wide seat with 19.5 inches of reclinable back space offers comfortable cradle position and ample room for passengers to stretch. It has a 40-inches abundant pitch as well.
The overall seat provides optimal comfort and support with 6-way adjustable headrests, calf rests and footrests. Its meticulous functionalities include easily accessible in-seat charging points, a wide dining table and side cocktail table, as well as a storage area.
With exposure to visitors from over 60 countries, ATM allows exhibitors to showcase signature products and experiences. Taking advantage of the opportunity, Emirates will be giving a hands-on experience of the airline’s signature product and recently introduced service enhancements across every cabin class onboard its iconic A380 aircraft, and is a reminder of the elevated onboard experiences in store for travellers once they get back to the skies.
Emirates’ gamechanger First Class fully enclosed private suites onboard Boeing 777-300ER and Boeing 777 Business Class seat, the newly refreshed A380 OnBoard lounge, along with other iconic products such the First Class Shower Spa will also be boasted on display at the exhibition. Across both the Emirates A380 and 777 Gamechanger products, visitors will notice new interior finishes and design details featuring the Ghaf tree motif, as well as an updated champagne colour palette.
Visitors can be reassured of health and hygiene being at the top priority of Emirates as all seats and surfaces will be cleaned and sanitised after each use. ATM has also imposed further restrictive measures, in line of which Emirates will operated a limited capacity at their stand at all times.
The Emirates stand is located in Hall 3 stand number ME3310 at ATM.