Face of Many Talents, Monika Adlakha Joins LUX* South Ari Atoll

Saturday 25th of September 2021

One of the tourism industry’s best, a passionate writer, a talented photographer, and now officially the new Marketing and Public Relations Manager at the gorgeous LUX* South Ari Atoll, Monika Adlakha is is more than committed to contributing to her new role with her best.

Monika has seen the ins and outs of the industry for over 18 years with hands-on experience across a broad spectrum of media and communication aspects. She has travelled the world and told her stories verbally and visually on multiple social platforms. She uses her education at Delhi University, a Bachelor’s Degree holder in Journalism with Honors, to her advantage and has worked alongside leading publications such as Mid-Day, Hindustan Times and Peaklife Magazine.

With an aim to introducing innovative and interactive marketing & PR initiatives at LUX* South Ari Atoll Resort and Villas, Monika is determined to plan, develop, and implement a strong strategy for the resort. In her new role, she will be reporting to Roshan Radhay, Vice President of Sales and Marketing for Maldives and the GCC at LUX* Hotels and Resorts. Mr. Roshan shares his confidence in Monika’s talents, and believes that her proven track record of driving significant projects in the hospitality and sustainability space will play a pivotal role for the resort.

Many significant contributions of Monika can be seen in campaigns of Cox and Kings and Vodafone India, focused on sustainability. Her presence globally can be pinned on independent projects done with hotels and restaurants in Turkey, UAE and Indonesia, as part of world renown brands like Shangri-La, Hilton and JW Marriott.

“LUX* South Ari Atoll truly represents the luxe way in hospitality and it’s a sheer delight to be a part of the family. I love the challenges that come with aligning travel and hospitality ethos with that of sustainability to bring about a real change.” said Monika, looking forward to the new chapter in her corporate life. Her goal will remain to put the brand’s creative heritage and commitment to its people in staging experiences that truly represent the values of the brand, that celebrates life.