An advertising and branded content partnership agreement with CNN International Commercial was signed by Visit Maldives with the aim of positioning the Maldives as THE ideal destination for international travelers.
The purpose of this agreement is to promote the Maldives as a safe haven and a go-to destination for international travelers. The agreement was signed during a ceremony held at Visit Maldives headquarters, on the 20th September 2021.
MD Thoyyib, Managing Director of Visit Maldives; expressed confidence that this partnership will bring out the desired outcome. He noted that Visit Maldives’ strategies for marketing the destination are focused on assuring tourists of the safe, unique, and holistic experiences awaiting them in the sunny side of life. He noted that the agreement with CCN would assist to further promote Visit Maldives’ global efforts to market the destination.
Director of Sales of CNN International Abhijeet Dhar said that the Maldives has a lot of impressive stories to tell and that they are delighted to partner with Visit Maldives again to create an exhilarating cross-platform campaign that explores what the Maldives has to offer. He said through CNN’s compelling storytelling and engaging branded content, they look forward to bringing the Maldives’ travel experiences to life, and inspiring CNN’s global audiences to rediscover the beautiful destination.
To be conducted from September till the end of December 2021. CNN will circulate dedicated content on digital and broadcast mediums. This will include articles, videos, commercials, and social media campaigns which will have a mass global reach.
The campaign is to further promote the Maldives as the ideal travel destination that caters to the needs and wants of travelers in the era of the new normal. It will focus on marketing the destination as a safe haven, providing information on the stringent measures that are in place at our tourism products which include resorts, hotels, guesthouses, and liveaboards.
The campaign will be aligned with relevant and engaging content on CNN platforms, including a Destination Maldives section on CNN Travel that captures the stories of the people, places, and cultures that make the Maldives so wonderfully diverse and unique.”