Familiarization Trip underway: Influencers from Cosmo Clubhouse Middle East in the Maldives!

Saturday 11th of September 2021

Six influencers, including the Face of Cosmo Brand in the Middle East, are visiting the Maldives for 7 days starting from 7th September onwards as part of the efforts to increase The Maldives’ popularity in the Middle Eastern Market, particularly amongst Gen Z and millennial women from this region.

The influencers from Cosmo Clubhouse are Marwa Al Hash, Layla Akil, Nadine Hossam, Mony Helall, Sara Al Humiri, and Twinkle Stanly.

The purpose of this trip is to promote the Maldives as a go-to destination and in turn, increase engagement with tourists in the Middle East, promoting the destination as a paradise for any and all that chose to visit.

The influencers will be staying in LUX* South Ari Atoll and Conrad Maldives Rangali Island with the opportunity to experience services and facilities unique to each property.

The influencers will indulge in varying activities, including snorkeling, spa and wellness facilities, watersports, and experience the gourmet cuisines available at the properties. During and following the bittersweet end of this trip; the influencers from Cosmo Clubhouse will create digital, video, and print content including live, videos and content in other formats, sharing it on their social media, YouTube, website, including an 8-page feature/takeover in the travel section of Cosmopolitan Middle East’s autumn print issue.

Cosmopolitan is a leading magazine in the Middle East, and Cosmo Clubhouse influencers collaborate and create content that is circulated on TikTok, YouTube, and Instagram, making it the perfect choice to showcase the uniqueness and beauty of the Maldives.

The FAM trip for Cosmo Clubhouse influencers is aligned with Visit Maldives’ Middle East market strategy, focusing on advertising and promotion of individual products, experiences available to tourists in the Maldives.