Brazilian Influencer Embarks on first ever Familiarization Trip in The Maldives

Saturday 11th of September 2021

The familiarization trip is organized as part of Visit Maldives strategy to promote and market the destination as a paradise in the Brazilian market. The influencer taking part in this trip arrived in the Maldives on Wednesday, 8th September 2021.

During this trip, the influencer can experience various facilities available, including spa and wellness treatments, snorkeling, water sports, and other exclusive experiences unique to the busy schedule of activities hosted by Huvafen Fushi, Velassaru and Taj Hotels along with extraordinary cuisines available at the world class restaurants at the properties.

Influencers will share their experiences through their social media accounts contributing to the goal of strengthening our market presence in Brazil. Highlighting the Romantic Side of Life, as well as dive adventures will be carried out to attract the high-end dive travel market of Brazil.

The familiarization trip is part of a series during which a total of 5 popular influencers from Brazil will visit Maldives. The familiarization trip series is notably the first activity by Visit Maldives specifically for the Brazilian market, this year. The combination of the familiarization trips in this series are expected to reach an audience of over 3 million followers on different social media platforms. Other activities in the pipeline for the Brazil market this year includes joint marketing promotions with online tour operators, virtual fairs, and digital media campaigns.

Despite the ongoing pandemic, steady growth has been observed from the Brazil Market. The Brazil market is being focused this year in consideration of the country’s growing economy, market trends, and the notable increase in popularity of Maldives in the market before the Covid 19 pandemic.