First Green Loyalty Program Launched By Etihad Airlines

Wednesday 29th of December 2021

Etihad Guest, Etihad Airways' award-winning loyalty program, has launched a series of sustainability-focused initiatives to reward members for making ‘green’ decisions and provide solutions for lowering their own carbon footprint.

Conscious Choices, the Etihad Guest program's new sustainable initiative, was designed to support Etihad's broader sustainability goal of achieving net zero emissions by 2050 and halving 2019 emissions by 2035. Travelers who want to travel and spend more mindfully and sustainably can now earn Tier Miles and other benefits for making environmentally friendly decisions.

Conscious Choices offers Etihad Guest members with Tier Miles and other incentives for carrying less baggage on board and offsetting their flights' carbon emissions with Etihad Guest Miles, empowering them to travel with a lower carbon impact.

Members can earn Tier Miles in their everyday lives, when they are not flying, by offsetting everyday emissions like driving, with options ranging from one month to one year of offsets, as well as emissions like cooling your home or cooking your dinner for a month up to a year; donating miles to a green cause; and purchasing sustainable products from the Etihad Guest Reward Shop in partnership with Collinson and CarbonClick.

Members can also choose for a digital membership card instead of a physical one to save the environment. Members who are rewarded with Tier Miles are more likely to keep their current tier or upgrade to a new tier, which unlocks even more perks.

Etihad is the world's first airline to award regular travelers for being more environmentally friendly in the air and on the ground. Members' sustainable behaviors are already being tracked so that they can be rewarded for using Miles to offset flights and shopping for sustainable products in the Reward Shop, with the complete program and benefits launching in January 2022.