For Emirates, ‘Nothing is Impossible!’

Tuesday 18th of January 2022

Remember the time when Emirates sent up a cabin crew member to the top of the Burj Khalifa in a bold advertisement? It took marketing to a whole new level and Emirates is not in a mood to stop.

The airline is building on Dubai’s ‘nothing is impossible’ spirit and has rolled out a new edition of its viral ad campaign atop Burj Khalifa, this time with the iconic Expo 2020 Dubai A380 gracefully soaring in the background. The brave stuntwoman is standing firmly on the spire of the world’s tallest building. The ad also features dynamic aerial views of Dubai and its iconic skyline, and culminates in a flypast over the impressive Al Wasl dome at the Expo 2020 Dubai site.

“There is nowhere else right now that offers the raft of attractions, top-class entertainment and music, riveting sports, vibrant country and themed pavilions, a thriving culinary scene and much more – all in one place.” comments Sir Tim Clark, President Emirates Airline. “Dubai and the Expo are already top attractions and our aim is to give global travellers even more reasons to choose Emirates and Dubai for their upcoming winter and spring holidays.”

Behind the scenes of the effortless ad, meticulous planning and execution involving stakeholders across Dubai’s aviation eco-system, with a strong focus on safety at every juncture when conducting the low flying manoeuvres.

Dubai is bringing the world together since it reopened its doors, hosting spectacular events that have encouraged repeat visitation, as it provides a platform for collaboration, showcasing human advances and the latest in technology, culture, art music, gastronomy, sports and much more, in addition to over 190 country pavilions to see and experience.