India, a friend to Maldives in many ways, has been holding secure its position as the top source market to the Maldives in the recent times since the product diversified into an affordable yet luxurious vacation destination. In order to keep the momentum going, Visit Maldives has been conducting a number of planned strategic marketing campaigns in the Indian market to entice more travelers to visit the safe haven of Maldives.
Following the conclusion of the MILT Congress held in Mumbai, India, Visit Maldives has hosted a high tea for media and influencers from the Indian travel trade. This event was a significant networking opportunity for key players in the Indian media to interact and strengthen relationship with the Visit Maldives team on further collaboration opportunities.
As the Maldives is expanding to cater to wider and more diverse audiences, Managing Director of Visit Maldives, Mr. Thoyyib Mohamed emphasized on the influential role played by Indian faces in promoting the Maldives. He spoke about the various tourism products, including MICE opportunities in the Maldives, that Indian travelers can consider while making holiday plans for the festive seasons, long weekends, and intimate celebrations.
More than 15 journalists, bloggers and influencers attended the high tea. The casual setting was a suitable occasion to share gratitude between the parties of continued support, and familiarize with all the necessary industry information in small and focused target groups in one-on-one discussion sessions.