Indian Media Outlet Professionals Experience the Luxuries of Maldives via a FAM Trip!
Saturday 18th of June 2022
On the invitation of Maldives Marketing and Public Relations Corporations (MMPRC / Visit Maldives), media professionals from India's leading media outlets visited the Maldives for a familiarization trip. The team will be in the Maldives from June 13 to June 19, 2022. The Times of India, Financial Express, BW Business World, NDTV Food, and Travel Dine are among the media outlets represented on this team. The team is staying at Kuramathi Maldives, The Residence Maldives, and Noku Maldives, where they will be treated to world-class Maldivian hospitality, unique experiences, and a variety of cuisines.
The familiarization trip's theme is gastronomy, and they'll be sampling the Maldives' unique cuisines along the way. The team will write articles about the destination and the host resorts for their respective magazines and publications, which have a large following of Indian travelers. MMPRC officials paid a visit to Kuramathi and met with the team, discussing how to expand their efforts to promote the destination in the Indian market. MMPRC representatives also gave a presentation to the members of the visiting team about the Maldives, including the most recent updates on travel guidelines and interesting unique experiences available here.
The goal of this familiarization trip is to raise awareness of the destination among potential Indian tourists. The trip is expected to generate a lot of press, emphasizing our scattered islands' unique geographical advantage and the one-island-one-resort concept, which makes the Maldives one of the safest holiday destinations in the world. It will also aid in the promotion of the Maldives' unique experiences and tourism products (resorts, guesthouses, liveaboards, and hotels). This trip is being organized as part of MMPRC's marketing strategy for the India market, with the goal of providing potential travelers from the region with the most up-to-date information on travel guidelines.
The fam trip is expected to boost arrivals and bookings to the Maldives from India. MMPRC has already held a destination e-learning campaign with 2HUB, as well as influencer and celebrity familiarization trips this year. With Thomas Cook and PickyourTrail, two digital campaigns are currently running. MMPRC also took part in OTM and SATTE this year, with a focus on the Indian market. This market has a number of other marketing and advertising initiatives planned for this year.
India is the leading source market for the Maldives as of June 8, 2022, with over 104,800 tourists visiting the island nation. From the total 732,884 arrivals to the Maldives during this time period, India accounted for 14.3 percent of the market share. With over 278,740 travelers and a market share of 22.6 percent in 2021, India was also the largest market. Similarly, India was the largest market in 2020, with 62,960 arrivals and an 11.3 percent market share.
Last year, MMPRC participated in 260 marketing events in 22 different countries, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews. The Maldives received the title of 'World's Leading Destination' (among several other accolades) at the 2021 World Travel Awards, which are widely regarded as the benchmark of industry excellence. The Maldives has successfully earned this prestigious title for the second year in a row, a shining testament to the trust placed in the'magic of Maldivian hospitality' by travelers from all over the world.