Germany’s ITB Tourism Fair, the world’s largest tourism trade show, has been canceled due to the spread of the coronavirus, organizers Messe Berlin GmbH said on Friday.
‘Our team deeply regrets the circumstances & looks forward to welcoming you next year at ITB Berlin, 10 to 14 March 2021. Thanks to all visitors, exhibitors & partners around the world who have supported us in the past days and weeks.’
Confirmation arrived too late for many of the ITB exhibitors based in Asia who had already boarded planes to travel to Germany mainly through the Frankfurt gateway airport. Some exhibitors were already in Europe making sales calls ahead of ITB Berlin or attending smaller travel shows.
Now they wait for news of refunds, financial compensation or an announcement of new dates for the show, the later unlikely considering the speed of the Covid-19 spread in Europe.