Maldives Marketing and Public Relations Corporation (MMPRC) has signed an agreement with CNN to run a global advertising campaign to promote the Maldives for three months, starting from March 2020.
The campaign will feature Maldives in CNN editorials, travel vignettes, and Great Big Story along with global TV advertising. Commercial spots across CNN International channels in Europe, Middle East, Africa, Asia Pacific, and South Asia will run during this period.
One of the biggest carried out by MMPRC, this campaign highlights the unique aspect of Maldives to raise the profile of Maldives as a world-class destination and boost the destination presence in the global market to attract visitors to the Maldives.
CNN is an American company, known globally as the number one international media brand. It reaches more individuals on traditional and digital media than any other cable news organization in the United States with a global reach of 638 Million monthly.