The Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has invited several journalists from Japan to visit the Maldives on a familiarization (FAM) trip. The trip is a six-day one which will be conducted from 11th-17th January 2022. This is the first FAM trip of the year by MMPRC.
With a combined reader base of millions back in their home country, these writers are highly popular among affluent audiences. They are accompanied by MMPRC’s Public Relations Representative for Japan. Pullman Maldives Maamutaa and Mercure Maldives Kooddoo Resort will be hosting them as they familiarize themselves with the world-renown Maldivian hospitality and unique experiences on offers for holidaymakers.
This trip is the perfect opportunity to promote the destination as a safe haven to travelers from the Japanese market through online articles, publications, and individual social media platforms as the journalist will be writing all about their experience and posting it there.
This is one of many marketing strategies planned for the year by Visit Maldives, this one being focused mostly on the Japanese market, which will be centered around building greater brand awareness and promoting different segments of tourism which is available in the Maldives to the Japanese audience. With this, they aim to provide information about the travel guidelines; promote resorts, hotels, guesthouses, and liveaboards; advocate the strict health and safety measures in place; and advertise the unique experiences available to Japanese tourists from the Maldives. Further emphasis is placed on promoting the unique geography of our scattered islands, which provides natural social distance for tourists, making it one of the safest destinations in the world.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives. It kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows, and events scheduled for just the first quarter.