Kuda Villingili, the luxurious private island retreat in North Male’ Atoll has announced the appointment of Abdulla Alim to the position of Marketing Communications Manager. With six years of marketing experience under his belt, including two years working in a luxury resort, Alim is set to bring both knowledge and expertise to his role. As a passionate individual, Alim will actively strive to achieve the marketing goals of the resort and strengthen Kuda Villingili’s brand positioning in the market.
In his new appointment, Alim will be responsible for developing and implementing marketing campaigns and strategies for the property and fostering close relations with PR representatives, media partners, and key stakeholders. Moreover, he will oversee initiatives to increase brand awareness and elevate the resort’s brand positioning via his creative approaches to digital marketing and PR. Alim is also poised to drive innovative strategies at Kuda Villingili which will allure discerning travellers from around the world to book a stay on the island.
Before joining Kuda Villingili, Alim worked alongside renowned brands in the Maldives, making significant contributions to their properties. His latest posting was at Vakkaru Maldives where he handled marketing, social media, and PR-related activities of the property for two years. During his time at Vakkaru, he was able to maintain a strong brand positioning and digital presence at the opulent resort.
Likewise, Alim also played an integral role in the pre-opening and post covid re-opening of CROSSROADS Maldives – the largest integrated leisure resort destination – where he served in the position of Cluster Marketing Executive. Under his responsibilities back then, Alim was tasked with the overall marketing aspects of its properties including Hard Rock Hotel Maldives, SAii Lagoon Maldives, Curio Collection by Hilton and CROSSROADS Maldives.
Speaking about his appointment, Amjad Thaufeeg, Director of Commercial at Kuda Villingili remarked, “We are delighted to welcome Alim to Kuda Villingili family. With his extensive experience and passion for marketing, Alim is expected to bring fresh and innovative ideas to the Kuda Villingili team, helping the resort to maintain its position as a leading resort in the Maldives.”