The resplendent property of LUX* South Ari Atoll ushered in the new year by making wishes come true. The time-honoured tradition of LUX* Resorts & Hotels to host The Tree of Wishes Ceremony took place at the island resort, inviting each guest to make a wish for the new year. With the ethos “We Make Each Moment Matter. We Care About What Matters.” the resort is taking new strides in community donation.
The Tree of Wishes draws inspiration from temples in Japan and China as well as Native American Tribes and Yoko Ono’s Wish Tree art installation. The tradition encourages participants to write a wish on a colourful ribbon and tie it around a branch of the banyan tree. Once the festive season arrives during the year, one of the ribbons is picked at a lucky draw, gifting the owner a free vacation at LUX* South Ari Atoll.
Moreover, the wishing ceremony also paves way for a voluntary donation event with all proceeds going to the resort’s care fund. Every year, the collected sum is donated to a local social responsibility organization, providing the chance for even more wishes to come true. For 2023, LUX* South Ari Atoll is partnering up with the Ministry of Gender, Social and Family Services of the Maldives and using the USD 20,000 donation to support local children deprived of parental care.
A formal delegation of government officials arrived at the resort on the official community donation event. This included the Minister of Gender, Family and Social Services, Hon. Aishath Mohamed Didi herself and State Ministers Mohamed Shihab and Dr Abdul Malik.
Speaking at the event, the Minister remarked “This initiative is important to us not because of the fund received, but for what it symbolises. This is about taking care of the community. To date, we have almost 200 children under the age of 18 under the state care, and they need a lot of love, care, and attention.”
General Manager of LUX* South Aril Atoll, John Rogers stated “Serving the community is as important to LUX* South Ari Atoll team as delivering the best service to our guests. We are proud to provide continual support to the Ministry of Gender, Social and Family services in its strive to provide equal opportunities to every citizen of the Maldives”.