Maldives Aims for 2 Million Tourists in 2024, Highlights Achievements at ATM 2024
Thursday 16th of May 2024
The Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), Fathmath Thaufeeq, highlighted the nation’s tourism achievements and development initiatives at the Maldives Media Meet held on May 6th during the Arabian Travel Market (ATM) 2024.
In her opening remarks, CEO & MD Fathmath Thaufeeq praised the dedication of the Maldives' travel and tourism industry and the government's commitment to sustainable practices. She emphasized that this focus ensures the islands' long-term prosperity for future generations. The recent accolades from the World Travel Awards, including Indian Ocean's Leading Destination, Leading Honeymoon Destination, Leading Green Destination, and Leading Dive Destination, further cement the Maldives' position as a premier travel hub.
Building on past successes, Visit Maldives continued its strong presence at ATM. Thaufeeq expressed her pleasure in welcoming attendees and fostering connections within the global travel industry. She stated that reaching 2 million tourist arrivals in 2024 is a key target, along with increasing visitor nights and maintaining the Maldives' status as the World's Leading Destination. Achieving these goals relies heavily on the collaboration of all stakeholders within the Maldives tourism industry.
Thaufeeq highlighted the positive trend in tourist arrivals, noting a 15.3% increase by March 2024 compared to the same period in 2023. This momentum fuels optimism for achieving the ambitious tourism targets set for the year.
The Maldives Media Meet served as a platform to showcase the country's dedication to responsible tourism practices and its ongoing commitment to exceeding travelers' expectations. Thaufeeq extended an invitation to everyone to visit the Maldives and experience the positive impact of these initiatives firsthand.
“Immerse yourselves in the different experiences of the Maldives and savor the moment. We hope you take this opportunity to mingle, connect, and create meaningful relations. Today, let's celebrate the wonders of the breathtaking Sunny Side of Life, together,” she stated.
With its continued focus on sustainability, innovative tourism development, and a strong commitment to excellence, the Maldives is set to achieve remarkable milestones in 2024 and beyond.