Travmedia’s International Media Marketplace (IMM) is a B2B event that is held in multiple different markets and is one of the leading global networking events which connect top journalists, editors, influencers, and broadcasters with the travel industry.
For the IMM held in Germany, Maldives Marketing and Public Relations Corporation (MMPRC) has designated Kaus Media Services to represent the Maldives. The event took place on the 8th of March, 2022.
This was the 10th edition of the event and provided exhibitors the opportunity to hold discussions and form alliances with travel trade partners from Germany, Austria, and Switzerland. The expected number of exhibitors was over 5,665 and the estimated number of media personnel attending was 10,500.
The main purpose of the representation of the Maldives was to increase future bookings and arrival figures from the German, Austrian and Swiss markets.