Maldives Border Miles Surpasses 1.5 Million Members
Sunday 18th of June 2023
The world’s first destination loyalty program for tourists, Maldives Border Miles has proudly announced that its members have grown beyond 1.5 million. This milestone achievement was accomplished in a relatively short period of time, augmenting and consolidating the position and presence of the first-ever three-tier destination loyalty program in the country.
Maldives Border Miles was officially inaugurated nationwide on September 27, 2020, coinciding with World Tourism Day. Since its commencement on 1st January 2023, the program has garnered tremendous popularity among visitors who arrive in the Maldives to discover the famed beauty and celebrated world-class hospitality of the destination. This feat was only achieved through the collaborative efforts of numerous partners and stakeholders including the Ministry of Tourism, Maldives Airports Company Limited (MACL), Maldives Immigration and the Maldives Marketing & Public Relations Corporation (MMPRC).
Members of the dedicated loyalty program can earn points based on various aspects including the duration of their stay, visits to commemorate special occasions, participation in local events, frequency of visits and several other similar factors. Designed in three tiers: Aida, Antara and Abaarana; each tier boasts its own unique set of benefits aligning with the members’ tier status.
The pinnacle of the Maldives Border Miles program is the exclusive Abaarana tier, which grants members unrivalled advantages right from the get-go. This includes seamless immigration service on arrival and departure at MACL’s designated VIP service Lounge. For members to advance through the tiers, they must accumulate a certain number of points, which would unlock a wide variety of distinct rewards, services, and perks that increase in value with every tier advanced.
By indulging in the value-added benefits of this program through its exceptional service standards and ultra-luxe experience it further enhances the allure of the Maldives as a must-return destination, ultimately securing more future visits from travellers. While marking this momentous celebration, Maldives Border Miles highlights its resounding success which has managed to captivate the hearts of travellers around the world while elevating their Maldivian travels with a myriad of unforgettable experiences.
The program's rapid growth and the overwhelming response from its 1.5 million members are a testament to the Maldives' commitment to delivering exceptional hospitality and creating lasting memories for every visitor. Maldives Border Miles invites all visitors to join the program and enrich their time in the Maldives in a journey that honours and rewards their loyalty.
