Maldives Dazzles Diving Enthusiasts at EUDI Show 2023 in Italy

Monday 16th of October 2023

Maldives Makes Waves at EUDI Show 2023

Maldives Marketing and Public Relations Corporation (MMPRC) is making a splash at EUDI Show 2023, marking its inaugural presence alongside seven industry partners. The spotlight is on the mesmerizing underwater beauty of the Maldives, showcased in BolognaFiere from October 13th to 15th, 2023.

Diving into European Dive Show (EUDI)

EUDI Show holds a pivotal role in the diving industry, offering a crucial platform for divers, liveaboard enthusiasts, and eco-conscious adventurers. It's not just an exhibition; it's a gateway to business opportunities, where industry professionals can unveil their latest offerings to a diverse audience and forge strong partnerships.

A Dive-Centric Affair

MMPRC's presence is dedicated to amplifying dive-focused products, including liveaboards, resorts, and guesthouses. The stand is abuzz with activities - from face-to-face meetings with specialized diving operators to gathering market insights through surveys. There's an array of engaging activities for all ages, including a coloring book corner for the young explorers. A flash card activity introduces marine creatures along with their Dhivehi names. The stand's design immerses visitors in the Maldives' underwater wonders.

Italy: A Pioneering Partner

The Maldives' affinity with Italy runs deep, with Italians being the first visitors to these idyllic shores. Italy stands tall as one of the traditional markets, currently ranking in the top 10. As of October 2023, over 84,093 Italian travelers have embarked on a Maldivian adventure, reflecting a remarkable 36% increase compared to the same period last year.

A Comprehensive Approach to the Italian Market

MMPRC's strategy in the Italian market spans various fronts. From Italian media familiarization trips to participation in TTG Rimini 2023, the efforts are relentless. The Visit Maldives Storytellers’ Conference earlier this year witnessed active Italian participation, further cementing the Maldives' presence. The resumption of seasonal flights by ITA Airways from December onwards signals positive prospects for increased Italian arrivals.

The Maldives, with its enchanting marine world, invites divers and enthusiasts from Italy and beyond to explore the depths and discover the magic beneath the waves.