Maldives Shines Bright at TTG Travel Experience 2023 in Italy
Monday 16th of October 2023
Maldives Wows at TTG Travel Experience 2023
Maldives Marketing and Public Relations Corporation (MMPRC) made a vibrant presence at TTG Travel Experience 2023, a prominent event held at Rimini Expo Centre in Italy from October 11th to 13th. Alongside 33 co-exhibitors, MMPRC was dedicated to amplifying the allure of the Maldives in the Italian market.
A Premier Platform for Global Tourism
TTG Travel Experience stands as a cornerstone event in Italy's tourism promotion. With a focus on business development, it offers a stage for industry players to introduce their offerings to a diverse audience of B2B professionals and travelers. The fair serves as a vital arena for industry partners to unveil new ventures, establish fresh connections, and fortify existing relationships within the Italian market.
Unveiling the Best of Maldives
MMPRC left no stone unturned, presenting an array of offerings including resorts, guesthouses, liveaboards, and hotels. The aim was to spotlight the Maldives and provide the latest insights about this exotic destination to both the Italian travel trade and adventurers from around the world.
Italy: A Strong Pillar of Support
Historically, Italy has been a robust market, ranking as the third top source market in 2019. Fast forward to June 2023, and there's been an impressive 31.1% surge in arrivals compared to the same period last year. Italy has contributed over 84,093 tourists to the Maldives this year.
A 360-Degree Approach to Italian Market
MMPRC's tireless efforts in the Italian market reflect a holistic marketing strategy. Activities like media familiarization trips and the Visit Maldives Storytellers’ Conference 2023, which saw active Italian participation, have resulted in substantial visibility across various media platforms. The representation at major trade shows, including EUDI 2023 in Bologna, further underscores the commitment. Additionally, the introduction of direct ITA Airways flights is anticipated to bring a significant surge in Italian arrivals to the Maldives by year-end.