Maldives Featured on Imagine Magazine

Tuesday 15th of June 2021

Imagine Magazine is a highly coveted travel magazine in the Europe that showcases a wealth of exciting ideas, travel reports and photo galleries from the most extraordinary places around the world. Printed versions are distributed to a diverse range of airlines including Lufthansa, Swiss International Airlines, Austrian Airlines, Eurowing and Edelweiss.

Partnering with Imagine Magazine, Visit Maldives has launched a 7-month long campaign to promote Maldives on the platform. The main focus will be given on strengthening the destination presence in the Swiss market, portraying Maldives as an ideal safe haven for post-pandemic travel. This will in turn generate greater arrival figures from the market which is currently the 11th top-performing source market for the destination.

The printed issue of ‘IMAGINE Travel Magazine Switzerland’ June 2021 will feature a multi-page editorial on Maldives. The story will cover multitudes of information on Maldives as a tourist destination. Along with the feature, Maldives will also be advertised on a full-page slot in this issue and additionally in both the September 2021 and December 2021 issue. During this period, Maldives promotional ads will be displayed as a banner on the magazine’s website.

Imagine Magazine has an online presence among more than 75,000 unique monthly users on the website. 42,500 printed copies of the magazine are circulated. The campaign with Imagine Magazine assists in fulfilling the strategic goals for the Swiss market such as creating greater appeal to the younger demographic, strengthening Maldives as a dive destination and generating arrival figures spread out across the product segments.

Visit Maldives will continue promotion in the Swiss market throughout the year in various strategic manners. As of now, there is an ongoing g campaign with ‘Let’s Go Tours’ for this market.