Maldives Gets A Boost in the Swiss and Austrian Market

Wednesday 15th of September 2021

A targeted destination visibility boosting event has been launched to the Swiss and Austrian market by Visit Maldives. The B2B activity launched in Switzerland on Sunday, at the Renaissance Zurich Tower Hotel in Zurich, Switzerland. The event will follow in Austria on Tuesday, at The Ritz-Carlton in Vienna, Austria.

Visit Maldives conducts such media events in order to promote the Maldives as an ideal, post-pandemic safe haven for anticipating travelers in targeted markets. The content used are highly curated to showcase the beauty of Maldives and the numerous authentic adventures that await them, teasing them with snippets of a good time in the ultimate haven.

Information on travel to the Maldives will be communicated to the travelers relayed via travel trade professionals active in these markets. Held in line with the many ongoing initiatives to the European market, Visit Maldives has been utilizing ambient brand advertising to strengthen destination branding and focused advertising and promotion of products and experiences.

Switzerland and Austria showed promising potential in tourist arrivals pre-pandemic by landing spots among the Top 20 Source Markets to the Maldives. Hence, Visit Maldives hopes to see thrilling peaks from these markets with the continued effort to promote the sunny side of Maldives.