Maldives Marketed to Russia and CIS Region with Anex Tours

Wednesday 10th of November 2021

One of the top tour operators in Russia and the CIS region becomes the newest partner of Visit Maldives for their promotional campaigns in the market. Anex tour ranks among the top 5 tour operators of the market, with stakes expanding to their own private airlines Azur Air as well.

Anex tour will be working on the project for a duration of one month, starting from October 2021. A major focus of the campaign is to connect the B2B and B2C components with awareness about Maldives as a preferred destination with aims of prompting arrivals from the target markets. In this regard, advertisements will be screened in three selected shopping malls in Moscow and St. Petersburg that record high traffic. Relax Radio Station is also onboard with promoting advertisements on their platform as part of this campaign.

Moreover, Moscow will be a highlight spot for the outdoor marketing activities that will be carried out by Anex Tours. Regional agents will be given the opportunity to connect virtually through focused webinars that will inform on the latest offers, new flight programs and other important travel related information to the Maldives.

During the campaign social media posts relating to the Maldives will be shared with the regional agents on Telegram and Instagram pages of Anex Tour.

Visit Maldives hopes that this campaign will support the top TO in boosting sales to Maldives during the peak season and help boost the winter flights/sales programs of Anex (Azur Air). Russia remains the second largest source market to the Maldives post the pandemic.