Maldives Marketing and Public Relations Corporation (MMPRC) has launched a joint online marketing campaign with TripAdvisor to promote the Maldives as a tourism destination. As part of this major campaign, Maldives will be prominently featured on TripAdvisor website in UK, Saudi Arabia, Russia, India, Italy and China over the next six months. The website has over 315 million reviewers of hotels, restaurants, attractions and other travel-related businesses.
In 2019, MMPRC has carried out 17 joint campaigns. After reaching a target of 1.5 million annual arrivals this year, a new target has been set for 2 million. The various global marketing campaigns carried out including fairs, roadshows, seminars and FAM trips are expected to bring in significant positive results in the tourism industry of Maldives.