Maldives Shines at MATTA 2024, Strengthening Presence in Malaysian and Southeast Asia

Maldives Shines at MATTA 2024, Strengthening Presence in Malaysian and Southeast Asia

Monday 25th of March 2024

Maldives Marketing and Public Relations Corporation (MMPRC) is proud to announce its participation in MATTA 2024, Malaysia's premier travel event, from March 22nd to 24th, 2024, in Kuala Lumpur. Alongside 13 companies from the Maldives tourism industry, MMPRC is set to spotlight the Maldives as the top holiday destination in the Malaysian and Southeast Asian market.

MATTA offers a platform for showcasing exciting travel options, aligning perfectly with MMPRC's mission to enhance the Maldives' brand and destination presence. MMPRC aims to engage with key collaborators and promote halal tourism during the event, catering to the preferences of travelers in this market.

The Maldives stand at MATTA will feature vibrant cultural displays and engaging activities, immersing visitors in authentic Maldivian craftsmanship and traditions. Guests will have the opportunity to experience the essence of Maldivian culture firsthand, with an exciting holiday giveaway sponsored by Adaaran Club Rannalhi and Adaaran Select Hudhuranfushi adding to the excitement.

Throughout the event, MMPRC will provide visitors with the latest information about the Maldives, showcasing new products, segments, and offers. The fair presents numerous opportunities for industry partners to promote their unique offerings and forge new partnerships.

Participation in MATTA 2024 serves as a valuable platform for MMPRC to connect with industry professionals, gain insights into the evolving travel landscape, and solidify the Maldives' position as a leading travel destination in the region.

With the Malaysian market showing significant potential, MMPRC has planned various marketing activities in the region to further promote the destination. Digital campaigns, participation in fairs and exhibitions, training programs, and outdoor campaigns are among the strategies planned for 2024 to increase arrivals and maintain momentum in the Malaysian and Southeast Asian market.