Maldives Shines in Eastern Europe: MMPRC Roadshow Across Warsaw, Prague, and Budapest
Tuesday 21st of November 2023
In a bold move to captivate Eastern Europe, the Maldives Marketing and Public Relations Corporation (MMPRC) has set the stage for a dynamic roadshow across three lively cities—Warsaw, Prague, and Budapest. This strategic move, held on the 13th, 15th, and 17th of November 2023, marks the first time the Maldives has orchestrated such an extensive roadshow in this region, underscoring its newfound significance following the pandemic.
Building Stronger Connections:
With 21 industry partners from the Maldives joining the event, MMPRC aims to forge robust trade relationships, disseminate the latest destination information, and carve a prominent niche in Eastern Europe. This initiative becomes crucial in light of the region's emerging significance as a key market post-pandemic, allowing direct engagement with the travel trade to establish a formidable presence.
Showcasing Maldives' Rich Tapestry:
Throughout the roadshow, MMPRC endeavors to facilitate meaningful interactions and partnerships by spotlighting the Maldives' diverse offerings. From liveaboards and diving to luxury resorts and family holidays, the event unfolds with a display of promotional materials highlighting individual products and experiences. Attendees are immersed in Maldivian culture through a Local Snacks and Culture Display, offering an authentic taste of the exquisite destination.
Exciting Giveaway Opportunities:
Adding a touch of excitement, attendees are treated to a Holiday Raffle Giveaway, offering a chance to win free holiday packages. Sponsored by prestigious resorts like the Holiday Inn Kandooma Resort Maldives, Lily Beach Resort & Spa, and the Seaside Finolhu Baa Atoll Maldives, the giveaway extends across all three cities, enhancing the allure of the Maldives as a dream destination.
Strengthening Ties Through B2B Activities:
MMPRC's focus on strengthening trade relations in Eastern Europe involves various Business-to-Business (B2B) activities. These include engaging in the successful Access Luxury Travel Show (ALTS) in Prague and Warsaw, interacting with key markets, and conducting webinars for countries like the Czech Republic, Slovakia, Hungary, and Poland. These efforts underscore the Maldives' commitment to expanding its destination presence and retaining its top-of-mind status in the Eastern European market.
Promising Growth and Resilience:
The Maldives has experienced a notable surge in tourist arrivals from Eastern Europe, surpassing pre-pandemic figures. With arrivals standing at 70,392 as of September 2023, the post-pandemic tourism boom signifies the Maldives' resilience and potential for surpassing the impressive arrival figures from the previous year. As MMPRC unfolds its Eastern European Roadshow, the Maldives shines as a beacon of travel inspiration in this thriving market.