Maldives Targets UK Market at Propel: FORWARD Virtual Conference 2021

Wednesday 24th of February 2021

With participation of over 100 content creators and travel industry stakeholders from around the world, Propel: FORWARD Virtual Conference 2021 to be held on February 23 and 24, 2021 is a promising platform. Developed by the team at Captivate, the UK’s leading travel blogging network, and creators, this landmark conference is focused on reviving the travel industry, and the content creators that support it by overcoming the challenges of 2020 and refocus on the emerging travel landscape of 2021.

Visit Maldives is participating in this event as a sponsor, and hence has grabbed an opportunity to be featured in the limelight.

During the two-day event, Visit Maldives will share practical advice, key insights with thought-leaders and network with key content creators and media attendees about their strategies on the roadmap for recovery in a post-pandemic world. With the use of limelight exposure, in addition to promoting Maldives as a ‘safe haven’ for travellers, Visit Maldives will also be promoting authentic products and experiences from the Maldives at the virtual booth.

The Virtual Networking Sessions will focus promotional efforts on restoring and developing relationships with travel industry partners, content creators and media. Also branded networking tables, panel discussions, dedicated conference sessions will enable the destination to connect with many attendees during the event. Further to this, video advertisement and social media mentions to promote the destinations participation are included as well.

The Maldives is one of the safest destinations in the world and this theme will be used throughout the promotional activities by Visit Maldives. Our unique geographical formation and the one-island-one-resort concept will be a key highlight. Furthermore, attendees will be enticed to travel to Maldives through videos of experiences unique to the destination like; underwater dining, bubble tent on a beach and more unique experiences.

The UK market is an exceedingly important market in terms of arrivals to the Maldives. It was the third largest source market to Maldives with 52,720 arrivals in 2020. So far in 2021, the market looks promising even with the travel restrictions in place, with 4,151 tourist arrivals by February 22. The promotions are anticipated to place Maldives as a ‘top of mind’ destination for UK travelers to discover and immerse themselves in the naturally isolated islands of Maldives to enjoy experiences of a lifetime.

Visit Maldives has planned several key marketing activities for 2021 focused on UK and Ireland market, including joint promotions with notable tour operators, and prominent airlines, participation in key travel trade fairs. Furthermore, focused digital, social media and virtual activities are planned, aiming to maintain the destination presence and promote Maldives as the most preferred destination within the market. 

Photos: Visit Maldives on social media