Maldives to be Featured on BBC Global News!

Wednesday 12th of January 2022

To further promote and showcase the Maldives as a safe, prepared, and welcoming luxury destination through the voices of their people, Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has signed a global advertising agreement with BBC Global news. The agreement was signed by the Chief Executive Officer and Managing Director, Thoyyib Mohamed, on behalf of MMPRC, and the Senior Vice President, Commercial Operations, BBC Studios, Mr. Nick Charlton, on behalf of BBC Global News.

MD Thoyyib has said this campaign aligns with MMPRC’s global strategies for the year which will focus on maintaining the visibility of the Maldives as a holiday destination which is a safe haven prepared to welcome tourists, adding to that, the different aspects and segments of Maldivian tourism, including the stories of the Maldivian people, which would all be shared globally on BBC Travel, which is the dedicated feature on their online platform, BBC.com.

SVP Commercial Development APAC, BBC Global News, Alistair McEwan says, “As consumers continue to dream about their next travel opportunities and choices of destination, audiences are seeking clear information on safe travel and tourism, as well as wanting to be inspired by amazing destinations, cultures, and experiences. With decades of experience in premium storytelling heritage within BBC StoryWorks, we are delighted to be partnering with MMPRC to be able to showcase their wonderful stories to our global audiences.”