Marketing Directed Towards Malaysian Market Once Again

Thursday 31st of March 2022

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a brand visibility campaign in Malaysia with Apple Vacations. This campaign will be held from March to April 2022.

Apple Vacations is a Malaysian travel agency that was founded in 1996. The agency has a network of local and international partners and suppliers and offers with superior travel experience, diversified travel products, and unwavering commitment to their customers.

This collaborative campaign with Apple Vacations aims to promote the Maldives as a preferred and safe tourist destination for Malaysian travelers. It aligns with MMPRC’s market strategy for Southeast Asia, to target various segments such as luxury travelers, families, and Muslim travelers. This campaign will further assist in MMPRC’s efforts to showcase the uniqueness of the Maldives as the world’s leading destination, and help maximize Maldives’ brand visibility, while simultaneously increasing awareness and maintaining a brand presence in the Malaysian market and beyond.

The campaign will include article write-ups with the latest information about the destination and travel guidelines will be shared on major online platforms such as Come on Lets Travel, OhMyNews. Similarly, destination videos of the Maldives will be broadcast on Apple TV FB Live. Further, emails would be sent to Apple Vacations' client base with information on the Maldives, and the destination will be featured on the

homepage banner of their website. Social media posts relating to the Maldives will also be shared on the FB and Instagram pages of Apple Vacations during the campaign.