Mastercard Launches Priceless Maldives- Paving Way for Meaningful Experiences in Paradise
Sunday 29th of January 2023
On Wednesday, Mastercard launched the ‘Priceless Maldives’ platform in the Maldives. A special launch ceremony was held in the country where the Minister of Tourism and other dignitaries, stakeholders and representatives from the Tourism industry took part alongside members of the Mastercard leadership team.
The destination becomes the newest addition to the elite ‘Priceless’ program by Mastercard, further elevating the tourism industry of the Maldives. The coveted program offers a careful selection of exclusive experiences for Mastercard cardholders worldwide and highlights the true authentic beauty and lifestyle of its destinations.
Hence, Maldives entry to the program will allow cardholders to indulge in meaningful experiences in the Maldives together with their loved ones. Moreover, it would also help to further display the unique aspects of the island nation and deliver originally- Maldivian experiences to global audiences.
Sandun Hapugoda, Country Manager, Sri Lanka & Maldives, Mastercard remarked “Behind the success of Mastercard’s global Priceless program is the belief that experiences are more important than material things. Mastercard is delighted to add Maldives to the growing Priceless program that currently has over 40 destinations. Mastercard appreciates the valued collaboration with the Government of Maldives, which has offered its expertise at a pivotal time when tourism is back on a growth trajectory.”
At the moment, Mastercard’s Priceless program is offering five initial experiences for cardholders. The experiences encapsulate the celebrated geography of the Maldives and is curated to bring novel offerings for travelers, exclusively available in the country, Among the stellar lineup include conquering the waves at the famous surf point, Sultan surf break, paddle boarding amidst large manta rays and fishing like the locals in the traditional pole and line method.
To deepen the bond with nature, Mastercard’s Priceless has included two experiences emphasizing ohe natural beauty of the Maldives. On the southern island of Fuvahmulah, visitors can sync with nature through a nature walk followed by a rejuvenating mud bath in the wetlands of the island. Or to be one with nature, travellers can escape to a deserted island and have a camping trip overnight, where the skies come alive with thousands of heavenly bodies and constellations.
The Priceless’ carefully curated selection is premised on intensive research into consumer interests and aspires to deliver one-of-a-kind adventures and moments for its extensive customers base worldwide.